The number keeps changing faster than the score on a pinball machine.
Maybe the mystery of who purchased the Las Vegas newspaper is solved, but the matter of its actual circulation figure remains in flux. One recent story in the paper stated the Sunday circulation is still 184,000, the same as was claimed when the paper was purchased in March by New Media Investments.
But when the Las Vegas Review-Journal advertised by a new publisher in April, the ad listed a Sunday circulation of 138,000.
This weekend Newsonomics blogger Ken Doctor lists the Sunday circulation as 117,000, citing third quarter figures from the Alliance for Audited Media. The only consistent figure is a daily circulation of 95,000, which suspiciously hasn’t changed in more than a year.
In March 2013, the Alliance listed the paper’s daily circulation as 126,000, dropping almost 3 percent from 2012.
Doctor estimates that the paper’s new owner, casino operator and Republican political donor Sheldon Adelson, paid triple what it was worth in March, though newspaper values in general are on the decline. Like everyone else, Doctor ascribes the new owner’s price not to financial investment, but a political one.