When writers get paid half a million bucks a word, Nevada should expect more than this


Freelance writers used to get paid by the word. A penny a word was the going rate.

The state of Nevada has raised the ante and spent $3 million for six words. And all we got is this lousy slogan: “A World Within. A State Apart.”

According to Vegas Inc., by the time they buy air time to broadcast commercials and create a mobile app with this amazing slogan — created by geniuses in Seattle and New York, who wouldn’t know a jackalope from a Fallon cantaloupe — the price tag will hit $9 million.

They also got Las Vegas rockers The Killers to perform a version of that 78 rpm classic “Don’t Fence Me In.” I bet they don’t have to pay royalties on that gray bearded tune.

Just to see if it translates well, because frankly I have no idea what it means in English. I used Babelfish to see what would happen when it was translated into Greek and back into English, and got this: “A world inside. A member other.”

Translated to Hindi and back gives us: “A separate State within the world.” That actually describes Nevada better than the original.

You can find more of this handiwork at the state’s tourism website: travelnevada.com. Warning: It loads a bit slow.

And if you want to find out about Nevada’s No. 1 tourism destination you’ll need to be very, very patient. On the “Things to do” page, you’ll read about Grimes Point, a Carson City walking trail, Great Basin National Park, Mount Rose Wilderness (twice), the Goldfield and Belmont and Eureka County Courthouses, the Lovelock Depot, the Fourth Ward School, Eureka and Amaragosa Opera Houses, Jarbidge, the Caliente Railroad Depot, the Galena Creek Bridge, the Grand Canyon Skywalk (which I thought was in Arizona for some reason) and several other must-see destinations before you find anything about Las Vegas. Then, when you open that link, there are no photos, just a map pinpointing Main Street and Charleston.

Now that’s salesmanship. Nine million bucks worth.

Frankly, I think there should be some truth in labeling required. Nevada’s slogan should be: “Bring money, loss it, go home.” And I’ll take half the going rate.

10 comments on “When writers get paid half a million bucks a word, Nevada should expect more than this

  1. Steve says:

    Correction, “Las Vegas, Bring Money, enjoy losing it, go home.”

  2. Rincon says:

    Seems to me that Iowa had the same problem years ago. They came up with “Iowa, a state of mind”. We Illinoisans thought we had a better one: “Iowa, the way to Nebraska”.

  3. Vernon Clayson says:

    Nevada is a great place to live, if only we could disassociate the politicians, To the credit, of adventurers, opportunists, miners, Mormons, the military, private enterprise, railroaders, merchants, even gangsters, it grew, and then politicians came along to give the state a bad name.

  4. Bruce Feher says:

    I’d have done it for a flat 10 grand

  5. You are cheapening the market for the rest of us scribblers.


  6. […] it only days ago that elected officials were talking about spending $9 million to attract tourists to […]

  7. […] Commission advertising campaign fresh or new — taking a couple of paragraphs before admitting the commercials are recycled from two and half years […]

  8. nyp says:

    Today’s Second Amendment Moment: ten people shot to death on a college campus in Oregon.

    Good thing none of our kids go to school there. Something like that could never happen to them.

  9. nyp says:

    Second Amendment Moment Update: fifteen people dead, not ten.

  10. William (Bill) Shuster says:

    Amargosa Opera House is actually in California!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s